I never imagined real estate would be part of my story.

Growing up in India, I was drawn to problem-solving; breaking things down, finding patterns, and building systems that worked seamlessly. That passion led me to study Computer Engineering, and after graduating, I became a software engineer, constantly refining processes and optimizing efficiency.

When I moved to Canada, I continued on that path, building a stable career as a senior engineer. My trajectory was clear. Or so I thought.

Then I met Ilan.

Eight months into our relationship, I started helping him with social media. As we worked together, we realized something powerful, our combined skills had so much more potential. We weren’t just running a business; we were building something bigger. That’s when we decided to create The Portnoi Team.

With my background in technology and Ilan’s expertise in real estate, we saw an opportunity to do things differently. Real estate, at its core, is about people, and our role is helping them navigate one of the biggest decisions of their lives. But too often, the experience feels chaotic, transactional, and needlessly stressful. We believed there was a better way.

So, we built one.

That’s how The Portnoi Team was born, not as another real estate business, but as a new kind of experience. Every process we designed had a purpose. Every system we built had intention. We wanted buying and selling a home to feel seamless, not overwhelming.

For us, this isn’t just about selling homes – it’s about raising the bar. It’s about bringing together strategy, efficiency, and genuine care to make real estate better.

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CONTACT Shreya Shah